2011 for Pakistani Cellular Industry: ProPakistani

2011 for Pakistani Cellular Industry
UBL Deceives Customers to Charge Extra for NetBanking Services
My Brighter Pakistan [Google Search Trends]
Ufone Introduces Roaming Buckets for USA

2011 for Pakistani Cellular Industry

Posted: 01 Jan 2012 10:55 PM PST

Activity in cellular industry during 2011 remained high but we hardly saw any new innovation happening during this period. In fact mobile phone operators remained busy with their continued strategies from yester years; price war worsened the margins while energy crisis did the rest to push operators to their limits to actually impose extra charges on cellular services (twice in case of Mobilink) to save the face of their annual reports.

Subscribers' Numbers:

Though PTA didn't report about subscribers' stats after June 2011. Based on these results Zong and Telenor surpassed other operators in the first half. Rest is shown in the below graph.

In June 2011 Mobilink lead the market with 33.38 million subscribers followed by Telenor at 26.67 million subscribers. Ufone stood at 20.53 million subscribers and Warid at 17.39 million subscribers. Zong had secured 10.91 million subscribers till June 2011.

Almost similar trend was followed for reported Mobile Number Portability users where Zong topped the chart with maximum gain and Warid losing the most subscribers. Check below for details:

Price War and Offerings:

Competition in 2011 remained top notch. Experts say that this dependency on price war for attracting new customers will remain there unless PTA gets into play or down the line 3G might make operators little restrictive in lowering prices.

Year 2011 remained engulfed with Location Based Charging, where Zong still leads the play. However, Ufone and Mobilink started offering LBC packages too, especially in last quarter. Telenor and Warid are also offering LBC packages in select regions.

Analysts, segments and pricing people are of the opinion that Pakistani cellular industry is soon to see fixed monthly rental packages for unlimited calling. Emergence of 3G might delay this a little but from operators' boldness one can expect this to happen sooner. They say that market’s need for fixed rental of say Rs. 1,000 against 2,000/3,000 monthly minutes (for any network) is already there. This can help companies achieve higher ARPU and will give the customers (other than youngsters) a freedom to call without worrying for bills.

It merits mentioning here that operators are already offering unlimited free on-net calling in limited cities for a flat monthly charges of just Rs. 210 plus taxes (under LBC Packages).

With such lucrative calling tariffs and other related buckets, customer acquisition never remained a problem for Pakistani mobile operators but customer activation and then retention is still something that operators are fighting with; fixed monthly rental can be a good help in this area too.

With increasing CAPEX mobile operators are finding it real hard to harvest their profits with such low tariffs. The situation worsens when there's 8-12 hours of load shedding in rural and urban areas alike. All this pushed operators to tactfully impose extra charges of 1 to 1.5 percent on all reloads. Customers of course protested but nothing much happened, in fact Mobilink imposed another 1-2 % charges in November 2011.

Mobile operators, as we had anticipated, battled on smartphones as well. This resulted into highest smartphone penetration in the country in the history but we are yet to see the exponential growth that is expected when 3G network would be operational in an year or two at most. (We will do a separate yearly review on smartphone and handsets).

Management

Year 2011 started with gossips around potential merger of at least two operators but possibilities dried down when Warid declared that it has decided to keep up in the market. Experts opine that this decision surfaced because deal was stuck on price constraints and that was when Warid decided to keep the operations until they are stable enough to be priced well.

Since then we have seen Warid restructuring massively with fetching dozens of top level officials from other operators, mainly from Mobilink (Thanks to Zohair Khaliq). Insiders are hinting that Warid might merge its operations with Wateen to further strengthen its position in the market.

On other hands Zong and Mobilink struggled with the workforce. With departures of top men including Zafar Usmani, Salman Wassay and Ali Mehdi, employees at Zong seemed demotivated and struggling during the second half. Same was the case with Mobilink, especially after Orascom-Vimpelcom merger. With hefty reshuffle during the year and revamped HR policies, work force looked more worried than ever before. In fact Mobilink had to delay its call center outsourcing plans just to save the moral of employees.

Cost cutting remained the main focus for everyone. Operators are exploring all possible ways to cut the cost for which they are seen compromising with the productivity and business efficiency.

3G remained in the headlines throughout the year. Operators did their best to escape from 3G auction but they had to ultimately lose a well fought war in the hands of Government of Pakistan which is desperate for money to meet its fiscal deficits.

Current status tells us that PTA has advertised third generation license auction notice in papers and will sell 3 technology neutral licenses. In addition government will also auction InstaPhone's 800 MHz license to interested buyers.

It is hard to anticipate on who will get the license, but it appears that Telenor, Zong and PTCL are going to play hard for a 3G/4G license.

Mobile and Branchless Banking:

Easypaisa kept operating smoothly without worrying about competition but they are likely to see Waseela (Mobilink's arm for mobile financial solutions) and HBL's branchless banking product soon.

Adoptability has been great, and probably that's why Pakistan was termed as fastest developing market for branchless banking. Easypaisa and UBL omni jointly secured transactions worth Rs. 58.711 billion during July-September 2011 only.

At the end of September 2011 these transactions averaged at Rs. 3,700 per transfer with total of 176,296 transactions on average per day.

Mobile and Branchless banking is likely to see more innovation in coming months. Best bet would be perhaps by allowing internet transactions for mobile bank account holders. But let's see how Easypaisa and other branchless banks evolve over the time.

2012:

Emergence of 3G will reshape the industry by large. Strategies and plans are likely to be remade. However this transition will happen gradually and we will keep seeing current trends in year 2012 as well.

Three operators with 3G will rely heavily on their better technology to attract customers while the rest will focus on retention for which additional pressure on support channels will be exerted. Pricing will remain the king.

To read more, click: 2011 for Pakistani Cellular Industry
ProPakistani.PK

UBL Deceives Customers to Charge Extra for NetBanking Services

Posted: 01 Jan 2012 08:00 PM PST

Read this post in Urdu

United Bank Limited was long working on its website revamp, which eventually materialized yesterday and customers were greeted with new refreshing layout and interface to use services offered by UBL website.

One major service that majority of UBL customers use is UBL NetBanking. UBL offers different category of UBL NetBanking accounts packages based on monthly transfer limit. Charges for each type of account is of course different too.

With revamped website, UBL mentioned that it is not charging anything for BRONZE and SILVER packages which they previously were charging at Rs. 25 and Rs. 45 per month respectively.

Check below screen for the evidence:

However, that's not true. UBL is still charging its customers for Bronze and Silver packages, unlike mentioned on their website, we have confirmed from their helpline.

You can just check this yourself. You will be charged with Rs. 25 for Bronze and Rs. 45 for Silver package. Check below screen as one such customer was charged Rs. 45 for opting Silver package.

Talal Masood is one such UBL customer, who opted for Silver package and was charged Rs. 45 for it (Above screens are provided by Talal).

Here's what he told me:

I thought UBL had waived monthly charges as part of some promotion or something and hence I subscribed to the Silver Package but I was still charged Rs. 45/-

I called UBL support and they told me that Silver Package is for Rs. 45 and we are sorry its not showing up on our website.

We are not sure how many customers have subscribed to these packages and are charged with money they were not communicated with. But one thing I am sure about is that UBL won't refund the money bank to those customers who were deceived to subscribe to above packages and were charged fraudulently; even State Bank won't bother about it.

You will have to agree with me, our banks are given a free hand to charge their customers with whatever prices they feel like. There's no authority to question them, no obligation to anyone – just the banks and their own rules; that's it.

My Brighter Pakistan [Google Search Trends]

Posted: 01 Jan 2012 07:46 PM PST

Read this post in Urdu

While reading a post on ProPakistani the other day about Pakistan's number one ranking for searching the word Sex in Google, I really felt disgraced and disturbed. The reason was obvious and needs no explanation.

I felt that are we Pakistanis only excelling in this thing? Are we only searching for Sex on Google? The post and stats kept on striking my mind and I finally decided to open Google and searched for few other trends. The results which I found were amazing and are as below:

1. Muhammad (PBUH)

The first word for which I checked in the trends was Muhammad (PBUH) and was glad to see that Pakistan is ranked as number one in the world to search about the word "Muhammad (PBUH)" where as 5 Pakistani cities topped the first 5 spots.

2. Islam

Pakistan is ranked as number third in the world to search about the word "Islam" on Google in 2011.

3. Quran

Pakistan is at number one spot in the world to search about the world "Quran" on Google where as Karachi, Islamabad, Lahore are respectively 1^st, 2^nd and 3^rd cities in the world to search about the word "Quran" on Google in 2011.

4. Education

Pakistan is the also ranked as number one country in the world to search about the world "Education" on Google in Year 2011.

5. English

Pakistan is the ranked number one for searching about "English" on Google in Year 2011 whereas Karachi and Lahore are respectively 1^st and 2^nd in the list of cities which search more than any other city about the same word in the world.

6. Scholarships

Pakistan is also ranked as number 5^th for searching the word "Scholarships" on Google in year 2011 whereas Islamabad & Lahore are respectively at 4^th & 5^th spot.

Else than above mentioned Pakistan is ranked as 1^st country for searching the term "Jobs" & "Peace", 7^th position for searching the term "Information Technology", 2^nd for searching the term "Physics" & "Thesis".

All these results show a positive side of us. Every society and every nation comprises of good and bad people. From one search term it can't be assumed that we Pakistanis are using internet solely for negative purposes. There are more search terms in which Pakistan is among top 10 countries in the world. We being Pakistanis should try to highlight our strengths too.

May ALLAH (SWT) bless us.

Ufone Introduces Roaming Buckets for USA

Posted: 01 Jan 2012 07:39 PM PST

usaIR inner IRpage Ufone Introduces Roaming Buckets for USA Ufone has introduced this very lucrative international roaming buckets for incoming minutes for its customers travelling to USA.

If you are planning to visit USA, then Ufone prepaid connection can be your best partner for cellular roaming needs. You can get 30 incoming minutes for USD 2 or 130 incoming minutes bucket for USD 5 on T Mobile network.

So you can ask your friends and family in Pakistan to call you freely while you are away. You might want to opt 130 minute bucket as it will expire in 30 days compared to 3 day expiry limit for 30 minute bucket.

P.S. This offer is for T-Mobile network only.

Terms & Conditions:

All Ufone Prepaid customers can subscribe to these buckets.
Subscription can be made by dialing *721*1# (for $2 Bucket) & *721*2# (for $5 Bucket).
Validity of minutes is 3 days for $2 Bucket and 30 days for $5 Bucket.
Expiry period is 3 days i.e. if a customer subscribes the bundle before 12 midnight, that day will be included in 3 days.
For balance inquiry simply dial *706#.
Multiple subscriptions are allowed.
Bucket prices mentioned above are tax exclusive.
Incoming minutes can only be availed when the International Roamer is roaming only in T Mobile network, in USA.
Standard Published IR rates for incoming shall apply if latched to any other network in USA.
Standard published IR rates shall apply after consumption of allocated minutes.
Standard published IR rates shall apply for outgoing calls & SMS.
$1 USD = 89.5 PKR (Exchange rate as of 21st Dec 2011).
Terms and conditions apply